In 2006, Maple Leaf asked us to help them sell more Vienna Sausage with a May 24th promotion. So where did we take it? In the direction of the official pastime and the official drink of May 24 - camping and beer. Since then, the popular May 24 campaign, which parodies a six pack of Vienna Sausage with a six pack of beer, has evolved into the Good Times campaign. And Vienna Sausage has become the official food of all things worth celebrating - the official food of Good Times.