Working towards eventually opening his own personal practice, Dr. Brian Dower wanted to raise awareness of the often little-known, full-body benefits of chiropractic medicine, while also building a memorable brand. Target jumped at the challenge, and developed a simple, but high impact, logo along with quirky point of sale posters. We also arranged the filming of a spine tingling street stunt involving a contortionist - which widely circulated online and through news outlets, spreading the message: Dr. Dower's got your back.