St. John's agency wins Gold at Advertising and Design
Club of Canada's 60th Anniversary Awards Show
It was another night for Target celebrations last Thursday in Toronto. The St. John's-based agency took home a prestigious Gold Award at the ADCC show (Advertising and Design Club of Canada) for its Newfoundland and Labrador Tourism ‘Find Yourself Here' TV campaign.
Now in its 60th year, ADCC is known as the country's premier awards show celebrating creativity in advertising. Each year ADCC asks a panel of international judges to select the most brilliant advertising in Canada.
"ADCC is one of those prestigious, long-running creative shows that make you feel like a blushing, first-time winner every time you're lucky enough to be awarded, said Noel O'Dea, Target's President and Director of Strategic & Creative Planning. "It's so competitive and tough. Winning Gold at ADCC makes me really proud. Proud for the great people we have at Target and proud to be producing world class advertising from right here in Newfoundland and Labrador - one of the most inspiring and creative places on the planet."
As well as the Gold win - which was for Cinematography in Advertising Broadcast - Target was also awarded in the Advertising Innovative category for its cheeky nipple tassel guerilla campaign promoting Neighbourhood Danceworks' A Valentine's Burlesque.
It's been a great few weeks for Target. The agency recently won five awards at the 18th Applied Arts Design and Advertising Awards in Toronto. Also, Target took home 29 wins at the ICE Awards in Halifax, including Best in Show.
Heading into its 30th year, Target is an award-winning, full-service advertising and brand architecture firm based in St. John's, Newfoundland. One of Canada's top creative shops, Target is one of only eight agencies in Canada to ever win a Gold Lion in the 55-year history of the Cannes International Advertising Festival. Target's clients include Newfoundland and Labrador Tourism, Air Canada Jazz, Irving Oil, Brock University, Fronteer, Marble Mountain, Aurora Energy, Ganong, and Maple Leaf Foods.
Contact:
Clare-Marie Grigg, cmgrigg@targetmarketing.ca, (709) 739-8400 ext 228