29 ICE Award wins for 29-year-old Newfoundland agency
St. John's ad agency Target rocked the 8th annual ICE Awards in Halifax last night, with a massive 29 wins including Best in Show, 8 Gold, and 6 Craft awards.
ICE (Innovation/Creativity/Enterprise) is Atlantic Canada's premier awards show celebrating the absolute best of the region's creative advertising. Judged by top industry professionals from outside the area, six of Canada's most prestigious ad talents sat on the 2009 jury*, which was headed by Angus Tucker, Co-Creative Director of john st - Marketing Magazine's 2008 Agency of the Year.
"I'm proud of the winning work in ICE 2009," Tucker said. "I really like the range. There are so many ways to sell, and it's all in this show. There's smart stuff, gorgeous stuff, funny stuff, and weird stuff. But it all makes you think. It all refuses to sound like an ad. Which is exactly why it stands out and gets remembered. And that of course, is what we are all paid to do."
Target was awarded Best in Show and Gold for work it created for the Canadian Sea Turtle Network, a cause dedicated to protecting the ancient Leatherback Turtle. Five of the other Gold wins were for Newfoundland and Labrador Tourism creative spanning TV, print, outdoor, and online. Target also won Gold for its Irving ‘What You Can't Win' campaign, as well as Gold for retailer Nonia in the Point of Purchase category.
"We are so incredibly fortunate to live in Newfoundland and Labrador," said Noel O'Dea, Target's President and Director of Strategic & Creative Planning. "It's the most creative place in the world. The people, the culture, the way the light washes over the cliffs, the wild North Atlantic. It's the source of inspiration for all the people at Target - an inspiration for our storytelling."
Target's other ICE wins were for clients including Maple Leaf Foods, Wreckhouse International Jazz and Blues Festival, and The Bead Addict.
Heading into its 30th year, Target is an award-winning, full-service advertising and brand architecture firm based in St. John's, Newfoundland. One of Canada's top creative shops, Target is one of only eight agencies in Canada to ever win a Gold Lion in the 55-year history of the Cannes International Advertising Festival. Target's clients include Newfoundland and Labrador Tourism, Air Canada Jazz, Irving Oil, Brock University, A&P, Fronteer, Marble Mountain, Aurora Energy, Ganong, and Maple Leaf Foods.
* 2009 ICE JURY
Angus Tucker, Co-Creative Director, john st
Denise Rosetto, Associate Creative Director, DDB Canada
Paul Little, Creative Director, TBWA
Nathan Monteith, Art Director, Taxi
Steve Persico, Writer, Leo Burnett
Caroline Kolompar, Marketing Manager, Herbal Magic
FULL LIST OF TARGET WINS
(29: 1 Best in Show, 6 Craft, 8 Gold, 7 Silver, 7 Merit)
Best in Show: Canadian Sea Turtle Network, Net
6 Craft Awards:
Photography: Newfoundland and Labrador Tourism, Clapboard
Sound Design: Canadian Sea Turtle Network, Extinction TV
Cinematography: NL Tourism, Find Yourself Here TV campaign
Writing: NL Tourism, Vikings TV spot
Music: NL Tourism, Architecture TV spot
Art Direction: NL Tourism, Window billboard
TV Campaign: GOLD NL Tourism, Find Yourself Here
TV Single: GOLD NL Tourism, Vikings
SILVER, NL Tourism, Architecture
MERIT, NL Tourism, Gros Morne
Integrated: GOLD NL Tourism, Find Yourself Here
Media Plan: GOLD NL Tourism, Fresh Air campaign
Out of Home Single: GOLD NL Tourism, Window billboard
Out of Home Campaign: GOLD Irving Cruisin' to Win (Transit)
Point of Sale Campaign: GOLD Nonia, (Nothing Cool, Phys Ed.)
Direct Mail: GOLD Canadian Sea Turtle Network, Net
MERIT, The Bead Addict, Shoe String
Logo or Identity: SILVER Wreckhouse International Jazz and Blues Festival
Print Single: SILVER, NL Tourism, Can't Weigh You Down
SILVER, NL Tourism, Clapboard
Print Campaign: SILVER NL Tourism, Find Yourself Here
Public Service TV: SILVER Sea Turtle Network, Extinction
Radio Campaign: SILVER Maple Leaf, (Manliness, Work)
Radio Single: MERIT Irving, Dennis
MERIT, Maple Leaf, Manliness
MERIT, Maple Leaf, Work
Public Service Print: MERIT Canadian Sea Turtle Network, (Extinction, Jellyfish)
Online Initiative: MERIT NL Tourism, Hiker
CONTACT:
Clare-Marie Grigg, cmgrigg@targetmarketing.ca (709) 739-8400 ext 228