By Emily Wexler

Not only did Target dominate the ICE Awards this year, they swept up a few national awards as well thanks to their stunning work for Newfoundland & Labrador Tourism.

The "Fresh Air" campaign reminded residents of the smoggy city of Toronto that NL offers a clean break - literally - by commissioning an artist to paint a beautiful coastline on a highway billboard. Breathtaking landscapes also dominated print ads and TV spots.

Target also won Best of Show at ICE for its Canadian Sea Turtle Network DM. An issue of National Geographic magazine (in which the CSTN was featured) was sent out in a fishing net, urging people to free the leatherbacks.