Target Wins Best of Show at ICE

St. John's agency takes home most wins at the 2017 ICE Awards


Target was the top winner at 2017 ICE Awards last night in Halifax, taking home Best of Show. In total, the St. John's agency was awarded an outstanding 23 awards including 3 Silver, 7 Gold, and 6 Craft awards.

ICE is Atlantic Canada's premiere creative advertising awards show, judged by a national jury of Canada's top creative professionals from outside the region.

When awarding Best of Show honours, judges often consider the calibre of work required to represent Canada at some of the world's best advertising shows, such as the Cannes Lions International Festival of Creativity.

With a record-breaking 21 awards for Newfoundland and Labrador Tourism, Target was awarded Best of Show and Gold for its 'Crayons' Integrated Campaign, as well as Gold for Brand Strategy, Television Single, Best Use of Social Media, Campaign Website, and Digital Entertainment.

"We are so fortunate to live here in Newfoundland and Labrador, the most creative place on the planet," said Noel O'Dea, Target's President and Director of Strategic & Creative Planning. "We are also fortunate to have wonderful client partners who, like us, believe that 'Creativity is a powerful business tool.'

The independent St. John's agency's work continues to be recognized at top national and international awards show. Its Newfoundland and Labrador Tourism 'Find Yourself' campaign has been regarded as one of the most successful tourism campaigns in the country, receiving nearly 300 awards since 2006, including a CASSIES Grand Prix.

Now in its 37th year, Target Marketing & Communications is an award-winning, full-service advertising and brand architecture firm based in St. John's, Newfoundland. Our philosophy is simple: Hire the best people. Select the best clients. Do the best work. Have fun. And always challenge conventional thinking. After all, we know that great advertising and branding have nothing to do with agency size or geography, and everything to do with passion and great ideas.

Check out all the winners: https://issuu.com/targetnl/docs/2017_ice_awards_book

A full list of Target's winning entries can be found in the backgrounder below.

 

FULL LIST OF TARGET WINS
(23: 1 Best of Show, 6 Craft, 7 Gold, 3 Silver, 6 Merit.)

  • Best of Show
    Newfoundland and Labrador Tourism – Crayons Integrated Campaign

  • Craft Awards
    Art Direction // Newfoundland and Labrador Tourism – Crayons Television
    Direction // Newfoundland and Labrador Tourism – Crayons Television
    Illustration // LibertyGold – Goldstrike
    Music or Sound Design // Newfoundland and Labrador Tourism – Crayons Television
    Photography // Newfoundland and Labrador Tourism – Crayons Single
    Photography // Newfoundland and Labrador Tourism – Crayons Series

  • Integrated
    Gold // Newfoundland and Labrador Tourism – Crayons Campaign
    Merit // Newfoundland and Labrador Tourism – Off The Beaten Path

  • Brand Strategy (New Category)
    Gold // Newfoundland and Labrador Tourism – Crayons Campaign

  • TV / Cinema Single
    Gold // Newfoundland and Labrador Tourism – Crayons

  • TV Campaign
    Merit // College of the North Atlantic – Wanted

  • Print Single – Newspaper or Magazine
    Merit // Newfoundland and Labrador Tourism – Vikings

  • Print Campaign – Newspaper or Magazine
    Silver // Newfoundland and Labrador Tourism – Crayons Series

  • Digital Display Single
    Gold // Newfoundland and Labrador Tourism – Fog Takeover
    Silver // Newfoundland and Labrador Tourism – Puffin Takeover

  • Digital Entertainment
    Gold // Newfoundland and Labrador Tourism – Paint the Town Contest

  • Online Film Longer than :60
    Merit // Newfoundland and Labrador Tourism – Chasing Colours

  • Online Film Shorter than :60
    Merit // Newfoundland and Labrador Tourism – Twinkle Twinkle

  • Best Use of Social Media
    Gold // Newfoundland and Labrador Tourism – Paint the Town
    Merit // Newfoundland and Labrador Tourism – Crayons

  • Campaign or Corporate Website
    Gold // Newfoundland and Labrador Tourism – ExplorersWanted.ca
    Silver // Newfoundland and Labrador Tourism – BroaderPalette.ca

 

For more information about ICE: iceawards.ca

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