New campaign encourages citizens to speak up to help solve crime.
St. John’s, NL – Today, Newfoundland and Labrador (NL) Crime Stoppers launched a new, hard-hitting multimedia campaign aimed at increasing tips to ultimately solve more crimes in the province.
In celebration of Crime Stoppers Month, the new campaign encourages people to play an active role in protecting their community by speaking up to help solve crimes.
“Crime Stoppers Month is the perfect time to launch this campaign,” said Louis Puddister, Crime Stoppers Board Member. “We, along with Crime Stoppers from across Canada, take this time to publically highlight our successes and thank our incredible sponsors and supporters. Without them, campaigns like this would not be possible.”
The campaign elements use powerful, attention grabbing examples to demonstrate that citizens can break through the silence and make a difference by contacting Crime Stoppers. The TV, print, and radio campaign was developed in partnership with St. John’s ad agency Target and with the generous support of The Hebron Project.
“You can help keep your communities safe,” continued Puddister. “That’s what this campaign is all about – letting citizens know they can contact us by calling, texting, or emailing anonymously with any information. If we can increase the number of tips we get, we can solve more crime, and help keep our friends and families safe.”
The campaign will run for eight weeks, thanks to the generous media space provided by the Telegram, Classic Hits, Coast 101.1, VOCM, NTV / OZ, EC Boone, Metrobus, and Marie's Mini Mart.
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About Crime Stoppers:
With a mission to assist local law enforcement in obtaining information that could help solve crimes, Crime Stoppers encourages any individual who has knowledge of a crime to either submit tips online, by text, or call 1-800-222-TIPS. Crime Stoppers was founded in 1976 and now has over 700 programs around the world. NL Crime Stoppers is a community-based program and registered charity, funded entirely by donations.